Frame Control
Metadata
Highlights
- Sometimes, frame controllers will make high-risk moves that serve to alienate 98% of people and draw in the other 2%. “My organization is going to save the world” - a maybe crazy claim, but if you’re one of the people who really believes it’s possible to save the world, you might instead process the claim as instead incredibly brave, because you know 98% of people will think it’s stupid. And maybe it is brave! My point is not that the moves are bad or good, only that high-variance, high-risk moves will fail most of the time, but be very effective when they don’t fail. This can make frame control strategies that fail on you seem to be very obvious and easy to avoid, but the frame control strategies that work will feel extremely exciting.
- Frame control is an effect; very often, people who frame control will not be aware that this is what they’re doing, and have extensive reasoning to rationalize their behavior that they themselves believe. If you are close to a frame controller and squinting at them to figure out “are they hiding intent to control me,” you often will find the answer is “no.”